Giving Back To The Community While Generating Business with Younessi Law

What was the goal?

Younessi Law, a legacy law firm with a "traditional" marketing presence (print magazines in 2021), sought a transformation. Their ambition was to evolve from that traditional marketing approach and become a digital-first brand, while being a dynamic community leader fostering local engagement through targeted events. Simultaneously, they aimed to establish a robust attorney referral pipeline, redefining their approach to both community involvement and business generation.

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We were entrusted with a multi-faceted responsibility encompassing event production, vendor outreach, web development, merchandise design and fulfillment, B2B Strategies, media buying, and organic social media initiatives.

Our Solution:

We handled every aspect of the transformation, from production and vendor outreach to developing a customized web portal for attorney referrals. Our responsibilities included merchandise design and fulfillment, B2B and brand strategies, event marketing, email campaigns, media buying, and organic social media initiatives. This comprehensive approach allowed us to reshape Younessi Law's identity and elevate their community engagement and business generation efforts.

The Results:

1. Comprehensive Marketing Takeover: Our engagement went beyond conventional strategies. We assumed the reins of Younessi Law's entire marketing and event management efforts, navigating both Out-of-Home Advertising and Paid Media alongside their local event participation.
2. Significant Boost in Leads and Conversion: In just 12 months, we drove a remarkable +31% increase in new client leads, coupled with a +10% rise in average lead conversion rates. This dynamic performance underscored the effectiveness of our approach in both generating and converting leads.
3. Multi-State Event Marketing Strategy: We orchestrated an expansive event marketing strategy that transcended state borders. This strategy secured vending opportunities in specialized industry markets as well as local events spanning California and Nevada. In this time frame, we achieved 200+ attorney referral sign-ups, and formal recognition from the California State Senate for Mr. Younessi's contributions to the city of Los Angeles and it's communities.
4. Efficiency in Operations: Beyond enhancing business metrics, we also optimized operations. Through skilled negotiation with vendors, we managed to slash administration costs by an impressive -45% for campaign materials, expenses, and IT contracts.

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Summing up

Our partnership with Younessi Law exemplifies the necessity to drive transformation at multiple levels for both community and business. Through a synergistic blend of digital expertise, event management, and strategic planning, we elevated Younessi Law to a position of community leadership while propelling significant business growth.

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