What was the goal?
The mission was ambitious: transform a niche dance community into a global competitive phenomenon while anchoring it around an extraordinary branded product. This endeavor was a true ground-up evolution. Leveraging our profound understanding of community development and digital expertise, we embarked on a journey that reshaped the landscape.
They sought the expertise of Consult Me to revitalize their business and achieve sustainable growth in the digital realm.
Solution:
- Global Event and Competition Platform: We conceptualized and executed the "GGN" - a global events and competitions platform spanning the USA, Australia, and the Philippines. This platform fostered a vibrant community, uniting enthusiasts from across the world while boosting product sales.
- Empowering Sponsorships and Affiliates: We helped expand the Emazing sponsorship and affiliates program, spanning 60+ live performers globally and hundreds of micro-influencers.
- Propelling Product Development: Collaborating closely with the engineering department, we played a pivotal role in the development of 8x new product lines. Our involvement extended beyond physical design; we contributed to the creation of patented Bluetooth technology and mobile app programming, enhancing the product's uniqueness and user experience.
- Multi-Dimensional Creativity: Our involvement extended beyond the digital realm. We helped craft product video scripts, choreographing artist performance pieces, and creating partnerships with major music labels for licensed product releases.
Results:
Our collective efforts bore remarkable fruit:
- Global Reach: The "GGN" platform swiftly garnered a thriving community, with 40,000 members within the first six months, leading to an impressive average wholesale revenue per Dance Music Area (DMA) as members were onboarded as local sales reps.
- Affiliate Revenue Growth: By restructuring the program, we achieved a remarkable +10% year-on-year increase in affiliate revenue output, all while achieving a -27% total budget reduction.
- Product Innovation: Our involvement in product development expanded the Emazing product line and increased bottom line revenue, incorporating cutting-edge technologies and designs that are still revered as "top-of-the-line" today.
- Explosive Community Growth: Our strategic efforts led to an +800% growth in branded group/forum memberships over the course of three years. This exponential expansion solidified the community's global reach and influence
- Shark Tank Triumph: The pinnacle of the team's efforts was an appearance on the hit TV show "Shark Tank." This appearance culminated in a successful deal, along with impactful partnerships with renowned entrepreneurs Daymond John and Mark Cuban.
Summing up
Our partnership with Emazing was more than business; it was a creative journey that showcased our ability to transform communities, elevate products, and navigate the global stage.
If you're seeking a business partnership that transcends digital, MarketHeir is here to guide you every step of the way.
.png)
.png)
